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The new middle class meets the creative class

The Masters of Business Administration (MBA) and creative innovation in 21st-century China

Queensland University of Technology, Australia

‘MBA fever’ in China needs to be understood in the wider context of forces driving structural change in China's relation to the global knowledge economy. The rise of a ‘new middle class’ in China is connected to the new claims for cultural leadership of an emergent ‘creative class’, which generates new issues about the relevance of the MBA in China, in terms of its relevance to Chinese economic circumstances, its flexibility and its capacity to respond to accumulation strategies that emphasize innovation, creativity and entrepreneurship.

Key Words: China • created in China • creative industries • creativity • globalization • intellectual property • knowledge economy • Masters of Business Administration (MBA)

International Journal of Cultural Studies, Vol. 9, No. 3, 419-429 (2006)
DOI: 10.1177/1367877906066887


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